There is a good reason why so many businesses use vehicle wraps, and more specifically truck wraps, to market their products and services.
Based on research carried out by the OAAA (Outdoor Advertising Association of America) this is one of the most cost-effective ways to promote your business. Let us take a closer look at how truck wraps can be used to generate impressions for your business.
Truck Wraps Reach A Wide Audience
According to OAAA data, a single truck wrap is able to generate anything from 30,000 to 80,000 impressions (views) every day, depending on the size and population of the city where your trucks are being used. The OAAA also recently stated that vehicle wraps can be used to reach no less than 95 percent of Americans.
Truck Wraps Are Memorable
In a poll conducted by Cox Communications among millennials (people between the ages of 18 and 34) a while ago, it came to light that nearly half (47%) of this very important market segment find vehicle wraps easy to remember. In other words, you won’t be paying for advertising that most people will forget within the next 5 minutes.
Truck Wraps Are Among The Most Cost-Effective Ways Of Advertising
The return on investment should always be an important factor to consider when choosing from among the many different marketing options. The reality here is that, when it comes to the cost per 1,000 impressions, truck wraps are hard to beat. According to research recently carried out by Arbitron, Inc., the cost of truck wraps starts at about $0.35 for every 1,000 impressions. Most other options are much more expensive. Outdoor signage will, for example, cost a business around $3.56 for every thousand impressions. The cost of radio advertising is more than double that at around $7.75/1,000. And when it comes to television advertising, the cost is about three times higher than radio at $23.70 for every thousand impressions.
Truck Wraps Are Perfect To Reach A Local Market
Let’s face it: with nearly any other form of advertising your business will be paying to reach, not only its target audience, but also many people who will never become customers because they simply live too far away. Truck wraps don’t suffer from that shortcoming. If your trucks are moving around in a specific area, its people most likely form part of your target market. And they can easily and cost-effectively be reached with eye-catching truck wrap ads.
Truck Wraps Are Less Invasive Than Many Other Forms Of Advertising
With many other forms of advertising, the potential customer is busy doing something else and your advertisement interrupts whatever he or she is doing. They might actually find your ad so intrusive that they subconsciously block it from memory. Truck wraps, on the other hand, do not interrupt anybody’s journey. Because they are part of the traffic scenery, they blend in more seamlessly. Yet, as we have seen above, their messages tend to linger longer in the minds of viewers.
Looking to add truck advertising to your marketing plans? Let Efficiency handle the design, installation and tracking for you! Contact us today.